Canopy / Benchmarks

What a lead really costs.

Sourced lead-cost figures for home-services trades. Every number carries its source, its date and how confident we are in it.

Citation asset · CSV on publicationValues pending approval

01 / The table

Every number carries a source, a date and a confidence.

Values appear only after they’ve been checked. Channel names are used to describe the data, not to rate the companies.

Home-services lead cost benchmarks
Channel	Metric	Value	Source	Date	Confidence
Google Local Services Ads	Cost per lead	[—]	[Source]	[Date]	Pending
Angi	Cost per lead	[—]	[Source]	[Date]	Pending
Thumbtack	Cost per lead	[—]	[Source]	[Date]	Pending
Paid search	Cost per click	[—]	[Source]	[Date]	Pending
All channels	Cost per booked job	[—]	[Source]	[Date]	Pending

LAST UPDATED [DATE]

02 / Confidence

Proposed grading scale, to be confirmed before publication.

High

Published by the platform itself, or audited.

Medium

Several independent sources that agree.

Low

A single source, or an estimate. Shown, but flagged.

03 / Why we publish this

Operators should be able to compare channels on the same terms.

Cite this

Copp Oak Advisors. “Home-services lead costs.” [Version], [Date]. coppoak.com/canopy/benchmarks/home-services-lead-costs/

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